Building your business’ web presence today isn’t as simple as it once was. While before you could throw together a basic website design with a few pieces of content on it and still manage to get some positive results, you can’t do that today and expect long-term success. To be competitive now in the online space, the key to success with any business website comes down to two primary things:
- It must be easy to read and navigate, and;
- It must consistently provide valuable content to your readers.
Fortunately, there is a way to make optimizing and managing your website content extremely easy and efficient, and that is with content management systems. Whether your CMS (content management system) of choice is WordPress, Joomla, Drupal, or another, here are 3 business benefits of using Content Management Systems:
1. Greater efficiency
The first and immediate benefit of using a content management system for your website is that it saves you a massive amount of time by increasing your efficiency. With traditional website publishing, you wouldn’t typically have a streamlined method to accessing all of your website’s pages, but when using a CMS, you have an intuitive user interface with organized sections and menus that allows you to do that.
2. Multiple users
A great general business benefit of using content management systems for your business website is the ability to allow multiple users to securely log-in and add content or make changes to the website without sharing passwords (unless you want to). This function comes in handy if, for instance, you want more company members to contribute to the business website or if you want to hire or feature articles from outside authors.
Among all other benefits, probably the number one benefit of using content management systems is the ability to easily and significantly customize your website through adding plugins. A plugin is a collection of code files that adds one or more features to your web site, without needing to change anything else on your website’s design. Plugins can add useful social media, search engine optimization, analytics and design features to your website and all you typically have to do is download and install it to your CMS.
If you have a new or growing business, contact us to learn more about how our web design services can work for you.