Optimizing your website for search engines can be very tricky, especially when you don’t know what you are doing. For many small businesses, they will often have a website created with a few search engine optimizations (SEO) thrown into the package, but still find that their website is trailing behind when it comes to actual google or yahoo results. There are some useful and often necessary plugins that can help you with SEO, such as Yoast SEO, but these plugins may be useless if you do not know how to use them. This is why it is important to understand how search engines work and what you can do to boost your rankings. So here are some useful tips to on optimizing your website for search engines.
Investing Time Into Your Content
This isn’t as simple as adding more content to your website, but it’s about adding value. It is important to research and recognize content that is most important and relevant to your target audience. If you can create content that is more useful to your audience, then there is a greater chance that it will be ranked higher in search result when users make the relevant inquiries. To do this, you will need to examine your content and find topics that are most popular. Similarly, learn more about your audience and find the questions that they will ask so you can answer it in your content. It might also be useful to look at your competitor’s content and ask yourself this: “Are they giving valued information to their audience? Is there a way you can beat them in valued content?” There’s also nothing wrong with expanding your audience by finding another niche in the market, but remember – target audience first and foremost!
Ensure Your Website Is Well Structured & User Friendly
I come across messy websites with poor formatting and structures all the time. Not only does a messy website hinder the overall usability, but will also affect your search engine rankings. It’s fairly pointless to have good content when nothing is put in its right place. Simplicity over complexity is the key. Ensure that everything that you want to be found on your website can be found easily and simply – by both site visitors and search engines alike. Remember that search engines (and web users) will look at your content from the top of the page and work their way down, so be sure the most relevant headings and information are at the top and the least relevant at the bottom. Also, make sure all your content is readable by both parties too or search engine results will be affected. With regards to structure and formatting, it may be important to look at your competition with strong search engine rankings – take a look at how they layout content and create something similar for your site. Adopting similar practises can always be beneficial. Finally, be sure that your website has fast loading times and that there are no broken links. If you do find your website to be slow and full of broken links, then this needs to be fixed immediately.
Keep On Top Of Your Social Media Accounts
In this day and age, simply having a website is not enough. You have to expand yourself out there in the world wide web or otherwise you will be lost in a sea of search results. One of the best ways to increase your online presence is with proper management of your social media accounts. So if you don’t have a Facebook, Twitter, LinkedIn, YouTube, etc, account for your business then it’s time to make one. And more importantly, it is time to add some relevant content to these accounts for your target audience to find in search engines. This is because social media content is gaining more prevalence in search engine results in 2017, so it might be important to maximize such content to further increase the online presence of your company’s brand. Finally, what is most important is that links to content from a variety of social media outlets aid the search engine crawlers in understanding what websites are more credible and how to rank them accordingly – so it’s a win-win
Invest In Making Your Website Mobile Friendly
I’ve said it before and I will say it again – making your website mobile friendly is more important than ever in 2017. The reason being is because more and more online users are coming from mobile devices such smartphones and tablets. Search engines do not serve non-mobile friendly sites as frequently and mobile visitors that do get to the website are likely to leave immediately. Making your site mobile friendly will give your website a much better experience for mobile users and should boost your rankings in mobile search results. However, this is not something you can do by yourself and will require a developer. Fortunately, it is a fairly cheap fix! If you would like to inquire about making your website mobile friendly, then be sure to get in contact.
Optimize Your Visual Content
Your visual content can be just as important as your written content when it comes to search engine results. That is why making these optimizations can be crucial. Fortunately, this is usually a quick and easy process. Firstly, choose suitable titles for each images so search engines can find them and be sure to add things such as alt text, metadata, and keywords (video tutorials and the Yoast SEO plugin can help with this). Also, pay attention to your images file sizes and ensure they are not too big as this will slow down your site and affect your search engine rankings. Finally, if you have any embedded videos then be sure to add a video transcript (textual representation of the spoken content) for search engines to pick up on. Remember, it’s always a good idea to host any videos you make on your own site and not just YouTube.
We hope these tips will help you boost your website search engine ranking. If you would like any assistance with any of the points made above, then please contact our team.