Real estate is one of the most competitive businesses in the world, so having a fully functional and attractive real estate website is a must if your business is going to succeed in today’s market. For many new real estate businesses, they may be at a bit of a loss when knowing what content to use, how to optimize their SEO, keeping visitors engaged on their sites, etc. As we have had a lot of experience in this field, we thought it might be best to share our top 5 web design tips for real estate websites.
1. Quality Over Quantity
It is far more important to make your real estate website is user friendly, engaging, and actually insightful for site visitors than having a lot of pages with generic information on each. You need to keep in mind that many of your site visitors are new homeowners and sellers, so dedicating areas of your website that can talk them through the process with valuable step-by-step guides is crucial to keeping visitors on your website. If you have a blog, which we recommended you should have, then update it frequently with information that is both useful to your potential market and your specific market. You know your business better than anyone, so it’s time to impart that knowledge onto your clients. Finally, having professional, intuitive, and easy to use layouts will keep visitors coming back.
2. Landing Page Layout
You may have a good idea of what your landing page will look like or perhaps you have a landing page which you think is perfect, and that maybe so, but remember that this will be the first page potential clients are going to see so it’s important that everything is in it’s right place. Fortunately, there is a simple mnemonic device known as C.O.N.V.E.R.T.S you can use to ensure that your pages are fully optimized. They are…
Clear Call to Action
VIA: Very Important Attributes
Make sure that those pages contain these crucial items that will help you convert site visitors into sales.
3. Long Tail Keyterms
Definitely something to consider when doing your search engine optimizations. Generic search terms will have you lost in a sea of search engine results. It’s true that long tail key terms will get fewer hits, but it’s far more important is to have fewer site visitors that are looking for exactly what you have than a whole bunch that are just browsing. For example, say you have vacation property in Florida, then having ‘vacation property Florida’ as your search term will put you in the same categories as literally thousands of other properties in Florida. However, having a long tail search term such as ‘vacation house countryside Hernando’ will get fewer hits, but more people that are likely to convert as you’re offering the exact type of property that they are looking for.
4. Real Estate Photography
New homeowners want to paint a good picture of what they want their home to look like and sellers will want their homes to look the best they can be. For this reason, it might be important to invest in some high-end photography that you can include for all your listings. An easy-to-use slideshow with high quality photos will help you establish a communication with potential buyers. Be careful though – having a number of high quality images can have a huge impact on website speed and loading times. Ensure that all photos are optimized for speed, which can be done by reducing the size and investing in a content delivery network (CDN).
5. Mobile Friendly
Over half of all online searches are now done on mobile devices, so it’s more imperative than ever that your website is mobile friendly. But beyond just simply having your real estate site optimized for online devices, it is important that you truly consider these visitors and how responsive your mobile layout is for them. You need to think about how your visitors will interact and browse your website on a mobile device. Will they be able to find your listings easily? Are there clear call-to-actions on your pages? Can they easily find all the information they need?