Compared to too few choices, too many theme choices is a good problem to have. Nevertheless, selecting the best WordPress theme for your business is a daunting task. As the WordPress content management system continues to rise in popularity, the number of themes will continue to grow.
Briefly, a theme controls the look, feel, and functionality of a website without changing its content or the basic WordPress backend functionality. Changing a theme won’t affect how you would create or edit a blog post for example. Themes are modular in that you can instantly give your website a facelift by changing your theme with a few clicks.
How to Choose the Right WordPress Theme
- Avoid using free themes. There is little economic incentive for the free theme developer to keep it current. Theme updates are necessary to remain compatible with WordPress updates, and to patch security holes that hackers may exploit. There is also no economic incentive for the free theme developer to provide consistent support. When choosing premium themes, an annual renewal fee is preferable to a one-time charge because it ensures that the developer has the resources to make future improvements and to give quality support to his customers.
- Choose a mobile responsive theme. Mobile traffic will continue its explosive growth as more people integrate both the Internet and their mobile devices into their lives.
- Choose a theme that has the right look. That is, pick a theme that closely matches the look you require. This will minimize or eliminate theme customization work.
- Do your research. Vet a theme by reading its reviews on WordPress.org. Look for a theme that’s been recently updated. This indicates that the developer is actively maintaining his theme. A high number of active installs is a good indicator of the theme’s success. In addition, choose themes with an average rating of at least four stars. Carefully examine the reviews, and be aware that many of the one star reviews lack a balanced perspective. Use your judgment for assessing whether the real problem lies with the theme or the reviewer.
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