Because of their flexibility and versatility, we often recommend businesses to consider WordPress websites. They have many customization options and are relatively easy to maintain once they’re initially designed.
In addition, WordPress websites are particularly advantageous for businesses that market internationally. There are several simple options that businesses can choose from to translate their content to a foreign language.
One of which is called In-Page Translation. It allows users to translate website content with the simple click of a button. Here’s how it works:
When you’re on the WordPress platform, hover your mouse over your avatar. After the menu pops up, scroll down and click the “translate WordPress.com” button. A menu bar will pop up on the left.
Then, select each line of text that you want to translate one-by-one. You can translate as much or as little text as you want. Even if they don’t do much international business, many companies update their email addresses for different languages. Some businesses, for example, have different email addresses dedicated to different languages. It’s an easy way to keep things organized.
Now, it’s possible to translate content on other website platforms, but it’s not exactly as easy. With WordPress, all you have to do is select an option from a menu and submit a translation. Like many other features of WordPress, it’s easy, simple, and straight-forward.
There are other options to cater to an international audience, too. You can set up a multilingual blog to offer content in multiple languages. This option is typically for businesses that proactively export their products to foreign markets, though.
WordPress websites are often known for their versatility. This holds true when it comes to international marketing. With a WordPress website, it’s easy to translate content and have a multilingual blog for reaching out to foreign markets.
To talk more about WordPress websites, or anything else, please contact us. Thanks.