WordPress is the content management system used by millions of websites globally. As a result, it is the number one website platform available. The reason for the success is that it’s extremely easy to use, even for someone that is not a web designer, but remarkably powerful. Best of all, it is free. It is free to use and modify, and provides free maintenance and security updates. So, how can you use WordPress for real estate web design?

#1. Pick a Great Domain Name
Many real estate agents will use a domain like realtorjohndoenyc.com. The SEO value for such a name is if the search term “Realtor John Doe in New Your City” is a somewhat major thing. A better domain name choice is something like homesinnyc.com or nycrealestate.com.

#2. Customized Theme
Themes control the look and feel of a WordPress website without affecting the content or negatively changing the site’s health. However, while there are many free and paid themes available, you need a web designer to create a customized theme to avoid the cookie cutter look and receive the functions you want.

#3. IDX Integration
With WordPress, you can add IDX integration. This will continuously populate your website with the listings from your MLS or property database company. The real estate listing pages can include homes for sale and sold from your inventory, your broker’s total inventory, or even all listings available through the MLS feed.

#4. Community Pages
Real estate data websites like Zillow, Walk Score, and others give access to web developers to share their data. With this access, web designers can use the API feed to create cornerstone content that will update regularly, containing important information for home seekers.

#5. Blogging
WordPress was once considered only blogging software. However, today it is a fully functioning content management system. Your real estate website can have the basic business pages, dynamically created real estate listing pages, and a blog for creating content to attract visitors. Blogging will build your audience and earn trust for when a visitor is ready to buy or sell a home.

#6. Responsive Design
As a real estate agent, you already know the importance of curb appeal and signage. You also know that a majority of buyers are using the internet to help make decisions. Today, the growth of mobile devices means that home buyers want instant access to information when driving past a home. A responsive design ensures easy access to your website at any time and from any computer, smartphone, or tablet.

#7. CRM Integration
A successful WordPress real estate web design will integrate with customer relationship management (CRM) software. It will send out your monthly newsletter emails, send notification of new listings, and allow users to communicate with you. This allows you to cultivate leads, service existing clients, and continue with “touches” for your past clients.

What haven’t we covered that is important to you? If you would like to talk about using WordPress for real estate web design, or need more information, please contact us.