About 10 years ago now, the original archetypes of the modern day smartphone were being developed. Before this, internet browsing on mobile sites were rare and extremely limited. That old flip-phone you had was barely user-friendly while surfing the web. Similarly, the modern day tablets were not yet invented and early designs were more a flop than a success. So what changed? The arrival of the first iPhone on June 29, 2007 changed the way we viewed the internet on mobile devices. Though it still had its limitations, it became the first user friendly web browsing device on the market and allowed you to surf the web anywhere. Come the arrival of the iPad a few years later and the modern day mobile device was here to stay.
With the increase of popularity with mobile devices over the coming years, it was imperative for websites to design an interface that was user friendly. Ten years later, in 2017, it would be extremely rare to find a commonly used site that is not mobile friendly. These websites have been specifically designed for mobiles and tablets by making the text larger and further apart, easier website navigation, touch friendly buttons, and faster download speeds. This means that mobile users would have a much better experience when visiting these sites and were more likely to stick around. However, for many business owners, having a web developer design your site to be mobile friendly seems a little unnecessary. A common stigma is that people believe that the mobile aspect of their website is not important, as they feel the majority of their traffic will come from a computer or laptop instead. So why make a website mobile friendly?
The case for making your website mobile friendly is fairly simple. In 2017, over 80% of internet users now own a smartphone and around 50% of people browsing the internet are doing so on a mobile device. What makes matters worse is, according to Google, 61% of mobile users are unlikely to return to a mobile site they had trouble accessing and 40% visit a competitor’s site instead. Also, google is much less likely to serve non-mobile friendly sites on mobile web searches. This simply means that, those people using search engines on mobiles or tablets are less likely to find you. As web browsing on mobiles is becoming increasingly popular as we head into the future, it might be important that businesses make these small changes to better serve this growing audience.
So what can you do to make your website mobile friendly? First, you will need use Google Mobile Friendly Test to see what the specific problems are. This service is completely free and will give you a rundown of any issues that your website is facing on mobile or tablet. If it does not pass, then you will need a web developer to amend your site so it at least pass this test. Fortunately, this is a relatively cheap and quick fix that will have a large impact on your sites usability and search engine ranking on mobile devices. Better yet, having your website mobile friendly means that you are reaching out to a new growing market – the mobile user!
If you would like to make your website mobile friendly, then please contact us to receive a quote.