When your company or organization is sending emails by the truckloads through your website or application, then you may need to consider a good email automation system. There are a few options out there, but here we take a closer look at Mailgun. Mailgun is a service provided by Rackspace that offers a complete cloud-based email service for sending, receiving and tracking email sent through your websites and applications. If your application needs to send emails to users, such as account activation emails, password reset emails, or even guided onboarding emails, then this email automation system can make that happen. Mailgun is capable of integrating with a local postfix service, sending email through SMTP and integrating programmatically with your existing cloud applications, such as WordPress. It is more geared towards developers who want an efficient solution for setting up transactional trigger based emails within a web or mobile app. However, once set up it is fairly easy to manage. A big selling point for Mailgun is that it automatically manages the delivery process so your emails have the best chance of landing in the inbox. If any of your emails are not getting through, you will be notified and be able to manage bounce-back emails accordingly. Infact, through their API or control panel, you’ll be able to view and manage all of the emails on your client list. Another big selling point is that Mailgun is less hazardous to your reputation. For example, cloud server IP addresses can sometimes end up on spam blacklists, which can prevent your mail from making it to the inbox. As the mail is being sent directly from Mailgun, it will be far more likely that you will reach the intended recipient.

Of course, your website needs to be configured to send mail via Mailgun, but once that’s done, Mailgun handles actually sending the email and not your application servers. All customers can enjoy 10,000 messages and 100 validations free every month. After that, costs are quite manageable – even for high volume email sending. For more information on costs, then be sure to visit their pricing page: https://www.mailgun.com/pricing