There are a lot of things to invest in when it comes to digital marketing. Search engine optimization, social media and email marketing, and pay-per-click advertising are all cost-effective practices that small businesses can take advantage of.
But businesses have to understand that they can invest in all of these things and still not notice any results. If your website isn’t up-to-par, your digital marketing efforts won’t have any effect. Your website is the core of your digital marketing efforts.
In order to provide users with the best experience possible, you should consider using responsive design for your website. Responsive design is the final link in your digital marketing strategy that connects your marketing efforts with users. A recent Business 2 Community article compares digital marketing to owning a restaurant. According to the article, responsive design is similar to the role of waiters, in that it can either make or break everything:
“You’ve perfected the interior of your restaurant (brand), you’ve designed the best menu and hired the best chef (responsive web design). Unfortunately, the service (responsive content) isn’t as good: you don’t have superstar waiters to complete the package. Your visitors are hungry, and even though you’ve given them your best sample, it’s not sufficient. Responsive web design without responsive content is presenting the plate in front of the customer, but half the meal is missing.”
It doesn’t matter if your restaurant has the best food in town. If your service is bad, then people won’t come. Similarly, it won’t matter if you write great content or are active on social media if your website design is bad.
With responsive design, your website design looks good on desktops, laptops, smartphones, and tablets. It doesn’t matter what device is being used, your website will appear professional and legitimate.
To talk more about responsive design, or anything else, please contact us. Thanks.