Having a slow website can be a serious problem to your online marketing effort. In fact, according to the Webdesign Depot, the minimum threshold that a website should load is about 2 seconds. Anything over that time could have a significant impact on not only your search engine positioning but also your website usability. This does make sense as people want things faster now than at any point in history, so anything that making web users wait will only increase the chance of deterring them altogether. And though there are more pressing issues with your website that must be addressed first (SEO, design, accessibility, etc), loading times and site speed should not be ignored. However, new and exciting technology is being developed all the time which focuses on making websites run faster and more efficiently. Here we examine three new technology that will speed up a website.


We have discussed HTTP/2 before in another blog, but as a recap, HTTP/2 is a new version of the world wide web protocol. It’s main improvements over HTTP/1 is that it covers multiple requests over a single connection. This ability is called multiplexing and is considered revolutionary by many web designers. It also compresses headers automatically before the requested data is sent. Finally, it is also binary as opposed to textual, which is what HTTP/1 is. Overall, users can enjoy a significant boost in site speed of up to 50%. You can see the difference here with this demo. However, moving your website to HTTP/2 might be a little tricky. For starters, you will need an SSL Certificate first. And then, you will either have administer your server yourself to implement HTTP/2 or check with your web server or server hosting company to see whether they support HTTP/2.


Brotli was introduced back in 2015 by Google and it works as a compression algorithm that reduces the size of transport data. Google has suggested that Brotli has a 20-26% better compression ratio than its compression algorithms out there, that can save you roughly 40% of your traffic on HTML files and about 25% on CSS and Javascript. The focus of Brotli is to minimize bandwidth usage and keep sites running fast. Once again, you will have to speak to your web server or server hosting company in order to use Brotli and you might also need an SSL Certificate as well. As of right now, most major web browsers (Chrome, Firefox, etc) support Brotli.

Content Delivery Network (CDN)

Though not really new technology, Content Delivery Networks (CDN) can significantly improve your website speed. A CDN is a network of servers that delivers cached static content from websites based on the geographic location of the user. This is done by putting static content like images, videos, downloads, and stylesheets on different servers that are spread around the world, so when your content is requested by a user the servers will send the data from the closest geographic location. Thus, content will be able to download much faster. This also significantly improves the reliability of your website too, as static content spread around the world is far less likely to crash. Thanks to CDN’s, users can enjoy a rise in site speeds of up to 50% or more. To use a CDN for your website, you will have to download it as a plugin. We suggest MaxCDN or Cloudflare, but shop around and find the CDN that is right for you.

If you would like some free DIY assistance with improving your website speed, then be sure to contact us.