Many business owners decide whether to upgrade their website to work properly on mobile and tablet devices. Choosing between responsive design and a mobile website is confusing for many people. Most website owners do not understand the difference between the two. However, there are some major differences between them.
A mobile website is typically much easier to create and faster to get working. This is because mobile sites are not designed to adjust to various screen sizes. They work primarily on a mobile device. If you were to open a mobile website on a tablet, you would notice that the site remains the same size as if it were on a mobile phone.
Besides the one screen size, keep in mind that a mobile site is a completely separate website. Essentially, you will be running two websites: your desktop version and a mobile phone version. A mobile site is very simple in design. Meaning, it will not have very many graphics or interactivity for the user. As you can see, a mobile site doesn’t provide the best user experience overall.
A responsive website works much differently. Unlike a mobile site, when a user views a responsive site, the same website will adjust according to the screen size. The user remains on the same website rather than experiencing a redirect to a mobile version.
Responsive design is more appealing because it looks like its desktop version, the difference being that the graphics and text adjust as the screen decreases or increases in size. It is a fluid experience and the design is more interactive for the end-user.
As far as costs go, a responsive design is a bit more expensive than a standard mobile site. However, the benefits outweigh the costs in terms of the end-user’s experience.
Also, keep in mind that popular search engines such as Google take into account a website’s mobile-friendliness as a ranking factor. Having a non-responsive website effects where your website ends up in the search results.
In terms of choosing between a mobile versus responsive website, the choice is clear. Responsive design is becoming the standard for the best end-user experience.
Contact us today to learn more about your options for responsive web design.