Responsive design is something that continues to evolve in making websites fit onto mobile devices. And while some businesses might think that they can simply take what’s viewable on a desktop and place it on a smartphone or tablet screen, it can’t always work that way. In most cases, you have to eliminate some things from the standard site in order to make it run at an optimum level for mobile.
What do you need to eliminate in order to create a leaner and fast-working mobile version of your website? It’s all going to depend on how busy your initial design is.
Emphasize Pictures That Sell Your Product
A mobile website needs to be as visual as possible to entice users to stick around. Any pictures that present your product or business in appealing detail needs to be placed at the top of your mobile-friendly site. That might involve removing other graphics or text so it fits on a mobile screen. But finding a bright colorful picture showing details and texture of your product will be immediately eye-catching to a consumer.
For a restaurant, that might mean placing a picture of a popular meal at the top. A business needs to feature a pic of their most popular product in a close-up so users won’t need a magnifying glass to see the details.
Avoiding Graphics That Take Too Long to Load
Animated graphics are always worth having on a website, even if they may not be feasible when seen on a mobile device. If you have a particular graphic that takes up too much bandwidth, it could make the mobile version of your site too slow to load. When that happens, impatient mobile users will likely leave, potentially giving you a lost customer.
Any mobile site configuration has to eliminate anything that takes longer than a few seconds to load. It usually means no animation and more prominent use of pictures or embedded videos.
Placing Important Information at the Top
While a bright and detailed picture is a must for the very top of the page, the information below that is going to matter just as much. In said place, any customer reviews seen in a different quadrant on your normal website should go right below or near your picture heading. This can give users immediate cues to whether or not your business is worth pursuing. Make sure the first 10 reviews are all instantly viewable on the landing page so there doesn’t have to be extra scrolling.
The same should apply to other pertinent information like your business hours and even a basic menu if you own a restaurant. Along with information on how people can pay for those products or services, a user can gain an immediate idea of what you offer, how a consumer can pay for it and whether your business is worth it.
Creating Larger Icons and Fonts
Alongside making pertinent information stand out, you should also decide on the size of your text and the icons. When you have a specific call to action, it’s a good idea to make the conversion icon large enough so it stands out. Text that you want to emphasize should also be revamped in bold or with slightly large fonts. You’ll have to be judicious about large fonts, though, in order to fit larger words within the narrow mobile screen dimensions.
With the above in mind, you’re going to need a web design company that has plenty of experience and success working with mobile design. Consider U22 as your leading source with a proven and successful background in this design trend. Located in Costa Rica, we’re an outsourcing web design firm that’s committed to providing you the best you’ll find in the web design industry.
Contact us and we’ll work with you on trimming your initial website down so it fits the mobile world. The final result will look just as enticing and effective on a mobile device as it does on a big screen monitor at home.