Are you are real estate agent struggling to rank in search engine results? Many agents look at their website as a necessary evil. Potential clients expect you to have a professional website, but the site itself is doing little to generate leads. Moreover, the large brokerages and online real estate data sites are using geo-targeting techniques to capture the top search spots in local results. Regardless, there are SEO strategies for real estate wed design that can place you ahead of the competition.

Here are the obstacles local real estate websites are dealing with. First is the Internet Data Exchange (IDX) feed from your Multiple Listing Service (MLS). Your MLS’s terms of use will define how IDX data appears on your site. Therefore, if your website is providing homes for sale listings from an IDX, even if you are limiting it to your own, you are creating page after page of duplicate content. Therefore, search engines will rank you lower.

Secondly, there is an issue with geo-targeting. Zillow, Trulia, Realtor.com, and all the major real estate brokers are spending a massive amount of resources to dominate local search results. The reason they do this is to force real estate agents to buy ad space or leads from them. However, you can beat them at their own game by following these SEO tips for real estate web design.

  1. Community Involvement Content – Most experienced real estate agents know the value of community involvement. It is a way to network, create good will, and get your name out into the public. Write blog content based on this involvement, and add photos and videos. If you are posting useful information about (as an example) the hometown little league, you will show in those search results. Don’t underestimate the value of becoming a resource for community information.
  2. Add Cornerstone Pages – These are long-form articles (900 words or more) focused on a specific keyword. Search engines are looking for highly authoritative content. Cornerstone pages written for a housing development, neighborhood, town, or county will rank high in search results. However, in order to do this, the content must be extremely well written, reliable, and meet the highest SEO standards for content.
  3. Select a Good Domain – Many real estate agents pick a domain name like realtorjohndoe.com. However, this type of domain name only has value if potential clients are searching for the Realtor named John Doe. A better SEO choice is homesinanytown.com. This will capture more search results based on the phrase.
  4. Include Your NAP on Every Page – Your name, address and phone number is an essential aspect of local SEO design. If you work out of multiple offices, at the very least you will need a location page for each with complete address and phone number. It may even make sense to create separate subdomains.
  5. Make Use of Schema Structured Data – The value of Schema structured data markup on page rank is debatable. However, the code makes it easier for search engine spiders to easily decipher your information and content. A search engine does not need to assume your name, that you are a real estate agent, your phone number, or other important data points. You are telling the search engine specifically what is what.

Is there anything we haven’t covered yet that is important to you? If you would like additional SEO tips for real estate web design, or need more information, please contact us.