The reality is the typical entrepreneur or business does not really know a thing about web design. They rely on professional website designers to craft a site that will convey a company’s message, promote their brand, and guide visitors into the sales funnel. Therefore, a great web design must be both usable for visitors and optimized for search engines.
Nonetheless, no one can wave a magic wand and magically manifest visitors out of thin air. Regardless, there are design strategies that will certainly provide an advantage. Today, we are sharing the basics of web design. These tips can help improve your website.
- Ensure Fast Load Times. – Research shows there is a link between website load time and online revenue generation. Visitors become frustrated when a website takes too long to load. Interestingly, visitors will not notice if your site is fast, but they will if it is slow.
- Use the KISS Principle. – Most websites work best if kept to a simple design rather than made complicated. Unnecessary complexity can be overwhelming and confusing to visitors. The most powerful websites avoid clutter.
- Use the Right Color Scheme. – What is the basic emotional image of your company? Do you want to convey optimism, excitement, trust, or another impression? The psychology of color is an essential consideration of great web design.
- Have a Responsive Design. – Responsive web design adapts the look and feel of a website so it is easily viewable on any device. In today’s world, visitors need to access your site anytime and anywhere. A site must be easy to use on a desktop, tablet, or smartphone.
- Provide Easy Navigation. – Closely examine your website’s design tree. Visitors will become frustrated if they cannot find the information they are looking for. Great web design requires easy navigation and searchability.
- Have a Consistent Design – A consistent web design will help users from becoming confused or frustrated. The main content pages, blog, customer service forum, and other areas should all have consistent elements such as headers, colors, fonts, and images.
- Have Your NAP of Every Page. – Your NAP is your name, address, and phone number. The reasons for this range from local SEO to visitor trust. Now, if you are an entrepreneur with a garage startup, your physical address may not be a great idea, but visitors need to trust you are who you say you are.
- Add a Blog. – Both search engines and social media love fresh, authoritative content. No matter how well designed, you are at a disadvantage if your content becomes old and stale. Providing new, useful and authoritative content will encourage both users and search engines to visit regularly.
- Integrate Social Media. – Use your website to promote your social media profiles and feeds. Also, provide tools to make it easy for visitors to share your content. Social media is a way to develop an audience for your company’s message and drive sales.
What haven’t we covered yet that is important to you? If you would like to talk about the basics of great web design, or need more information, please contact us.