If you have had a website created by a professional web design and development team, you will be familiar with the concept of reviewing. This is the stage where you preview the website’s function and design before it is published. The reason websites are reviewed because if there are any changes that wanted to be made by the client, then it should be done before publishing. The process of changing a website after it has been published is time consuming, challenging, and potentially very costly. As any member of our team will tell you, reviewing a website before publishing is an integral part of the creation process to ensure that both client and web builders are happy with the design and ready to move forward. If this process is missed, then it can lead t0 unhappy customers and even more work and money spent. However, the team at The Grid are arguing that they have the solution to this problem.

The Grid is a DIY website builder with a twist. Instead of creating a website from scratch using an easy-to-use website building platform, you simply tell The Grid what you want and they use an artificial intelligence program called Molly to essentially build the website for you. It does this through a process of content analysis such as face detection, negative space, colors, sentiment, etc, then builds the site based on your specifications and waits for your feedback. It will also be optimized for all platforms including mobiles and tablets. This process is done within minutes, as Molly learns what you likes and acts accordingly. The Grid argues that this is done without the reviewing process, as websites can be created in next to no time at all and you can redesign and republish whenever you want. Take a look at their promotional video from a few years back to see how it works.

The prospect of having your website built by itself quickly and across all platforms is exciting for a lot of people that don’t want to spend the time and resources to create a website on their own. They also have the opportunity to make constant updates to their web design as well as optimize it depending on their needs. In that respect, having a website created by an AI may give us a glimpse of what is to come regarding web design and development. However, the question that has to be asked is whether The Grid fulfills on its promises to artificially create a streamlined website created just for you and whether it really is the future of web design?!

Firstly, let’s take away the obvious flaws of many DIY website builders, such as formulaic designs, limited functions, SEO problems, etc, and focus in on The Grid itself. When it was launched in 2016, there were some issues and a bit of a rocky start with the builder, which was more or less to be expected considering that it is an AI which is always evolving. As time went on, however, the website builder was not found to live up to many people’s expectations. Recent reviews started coming in suggesting that it is glitchy and the AI interface is not as user-friendly as suggested. There were also a lot of reported display and functionality problems when new things were added, which became problematic to fix. Even founding members of The Grid have expressed their disappointment, through Youtube videos and the likes. That’s not to say that it’s been all bad press, as there have been some positive feedback from customers and reviewers alike. Also, there is still time for the AI platform to grow and many websites have came out slicker in recent months.

So is AI the future of DIY web design? It may just possibly be. We are still in early days of this innovative concept. Thus far, many feel AI web design it is not there yet and The Grid is certainly no exception, but only time will tell whether it’ll deliver on its many promises. For more information about The Grid, be sure to visit there website: https://thegrid.io/