There’s nothing worse than a slow loading website. An interesting topic in web design is whether businesses should reduce the amount of content on their mobile website in order to increase its speed. In this blog we’ll talk about the pros and cons of each side.

One problem with reducing the amount of content on a mobile website is that it creates discontinuity. When consumers visit your website on a smartphone, they’ll see a different message from what they would see on a desktop.

According to a recent Practical Ecommerce article, this can potentially confuse consumers. The article states that many consumers use multiple devices before finally buying an item online:

“Regardless, showing less content to a mobile user is not good. It confuses the experience of users. Most of them use multiple devices during a shopping process. According to Google, 90 percent of Internet shoppers use multiple devices. Limiting their experience in responsive design is a mistake.”

So in this case, you might increase your mobile website’s speed, but you’re also taking away from your user experience. Customers like to see consistency in brands, and a faster site doesn’t justify confusing them.

At the same time, that doesn’t mean that you can’t rearrange your web design elements. If you want to increase your mobile website’s speed, then consider removing big files such as videos and images.

This way, your website will perform better on smartphones and tablets and your written content will remain the same. The important things like your mission, values, and about us pages will show the same content.

It’s important to have a fast mobile website, but you also need to keep your brand consistent. Try to keep your written content the same and consider removing videos and images to improve your website’s performance on mobile devices.

To talk more about web design, or anything else, please contact us. Thanks.