responsive web design

When it comes to responsive design, we usually talk about the direct benefits for businesses. Responsive design can optimize websites for any device, whether it’s a desktop computer, a laptop, a smartphone, or a tablet. The real draw is that businesses only have to manage one site instead of several sites dedicated to each specific device.

Now we’d like to talk about how responsive design works – without getting too technical. You probably already know what screen resolution is. If so, you know that an iPhone 6 has a much different screen resolution than than a Macbook Pro. Traditional web design styles never took this into account.

A recent white paper published by Foresee explains why this style of web design wasn’t optimized for mobile devices.

“Traditionally, sites have been designed for a specific minimum screen size, and as a consequence, millions of web pages in existence today are optimized for the 1024 x 768 screen resolution. While this approach ensures that sites work on the vast majority of devices, the experience is only optimal on some desktop displays.”

It’s possible that your business uses the 1024 x 768 screen resolution mentioned in the article. While this may be able to load on certain mobile devices, it’s certainly not optimized for them. And since most people browse websites with both smartphones and laptops, it’s important that your website is optimized for both platforms.

Now with responsive design, your business just has to worry about one website. It doesn’t matter what device viewers are using to look at your website or what screen resolution it has. With responsive design, your website will adapt to each platform immediately. This leaves a positive impression on consumers and invites them to visit your website again in the future.

If you want to talk more about this or anything else, contact us. Thanks.