A rather pragmatic reason many businesses use responsive design for their website is because Google recommends it. Google’s algorithm dictates many online marketing practices anyway, so it makes sense to choose a style of web design that it likes. Here’s why Google recommends responsive design:

Makes it easier for users to share and link to your content with a single URL

Google wants to provide its users with the best possible searching experience. An important component of this is sharing great websites with other people.

This is also good for your business. The more consumers share your content, the more attention your marketing efforts will receive.

Reduces the possibility of common mistakes that affect mobile sites

Common mistakes include not fitting a device’s screen well, loading slowly, and not loading at all. While these happen frequently with mobile sites, they’re much less likely to occur with responsive design. In the context of your business, you can’t afford to lose prospective customers because of a malfunctioning mobile site.

Requires no redirection for users to have a device-optimized view

Responsive sites automatically adapt to a device’s screen instantly. There’s no need for redirection, which is good for Google’s search engine and your site’s loading time.

Saves resources when Googlebot crawls your site

And finally, Google likes responsive design because it doesn’t demand as much resources in terms of crawling and indexing. Since your website has only one URL, Googlebot just has to do the job once. If you have desktop and mobile sites, then it’s not so simple.

In the end, the real reason businesses switch to responsive design is because they want to increase their page rank on Google. If SEO is your main priority, then you’ll agree with this reasoning. But if you care more about your user experience, then you’ll switch to responsive design because of its excellent performance on mobile devices.

To talk more about responsive design, or anything else, please contact us. Thanks.