It is extremely important for your website to contain attractive, eye-catching images, that grab visitors attention. Uploading such images can help deliver your message many times better than the use of simple text; especially now as the average web user tends not to read long text that is not relevant to them. As of which, properly used images can become a real asset for your website and marketing efforts. With that said, any images that are too large and unoptimized can become a liability. This is because they can take up a lot of storage space and will ultimately slow down your website. As mentioned in my previous blog regarding site speed, slow websites can lose you business as nearly half of all web users tend not to stick around if the loading times are taking too long. To make matters worse, a slow site can also affect your search engine positioning so it is important to fix. Fortunately, there is a solution to this and, thanks to this great plugin, you can do so easily and in no time at all.

WP Smush works by compressing and optimizing your images, without sacrificing the image quality in the process. The plugin optimizes all of your image files in JPEG, GIF and PNG formats using advanced compression techniques. This saves lots of storage space and should speed up your website. This plugin will automatically ‘smush’ all of your images upon upload before adding them to the media library so they become optimized from the get go. Additionally, you can also smush all your media manually if you prefer. WP Smush also allow you to smush bulk data too, where you can smush anything up to 50 attachments at a time, which is a great time saving tool.

For a free download and some more information about WP Smush, then please visit this website: https://wordpress.org/plugins/wp-smushit/